Simon Kuper is an acclaimed author, and winner of the William
Hill Sports Book of the Year in 1994 for his book Football
Against the Enemy. He currently writes for the Financial
Times, and co-authored Soccernomics with Stefan Szymanski,
a book that examines established opinions on football and
challenges them using data.
The second edition of the book has recently been released, and
an additional chapter that has been added looks at advanced
football analytics and their increasing influence on the sport. As
part of this chapter, Simon visited the Opta office in London and
talked to various members of the Opta team.
OptaPro caught up with Simon recently in order to find out how
the latest edition had been received, and how his views on
analytics in sport had developed over the course of his research
for the book.
How has the 2nd edition of Soccernomics been
received? Do you think it has prompted a greater debate around data
I think there is more debate. I think people are starting to
realise that, for example, when watching Euro 2012 there is a lot
happening that you don't know about in terms of how teams have used
data to plan their matches - in my opinion Germany were the best
example of that.
I think people are increasingly realising that there is a 'game
behind the game'. In the new Soccernomics we talk at great
length about the strategies clubs use (especially in England) and
tried to add to that debate.
In the time between the two editions, how radically has
the landscape changed?
In the firstSoccernomics, there wasn't a chapter on the use of
match data. I had a sense that a bit was being done by clubs but it
was in a very early stage. Clubs are quite secretive about this, so
it was often hard to know what they were doing.
Partly because the first Soccernomics got some response
from people inside football clubs, I was able to meet various key
people, including Billy Beane who contacted me after the first
Soccernomics appeared. I got to know him somewhat, and we
got on well, and he then introduced me to people at Chelsea and
other clubs with whom I've been able to discuss what they do in
Do you think there is a negative perception of data
within sport? Especially since the departure of Damien Comolli from
To popular perception, yeah. But Liverpool haven't given up on
data within sport - they're still trying to do a 'Moneyball' within
soccer, and other clubs haven't given up on it either.
I do think the fact that Liverpool are arguably yet to make a
significant breakthrough so far shows that this aspect is still in
We're probably at a stage where baseball was 20 years ago where
we're still trying to work out what works. For example, my personal
take on Andy Carroll is that, from the stats, they worked out that
he's the most effective at heading in crosses. So then you buy
people who are good at putting in crosses.
However, my sense is that the data shows - and in a few years'
time we'll probably have a much greater understanding of this - is
that crosses are not an efficient way to score goals. It's
therefore not an effective strategy and I'm sure this will become
clearer as we understand the data better.
We're still wrestling with what a Moneyball of soccer will be,
and over the next ten years that will progress by the season - and
has done so over the last couple of years.
Do you think there is a geographical bias in the
acceptance/embracing of football analytics?
Absolutely. England and Germany are in the front row: with the
English, I think it's because they are closest to the US. A lot of
people within English football follow what goes on in American
sports, they like baseball, they've read Moneyball and they are
closest to making that leap. If you are in Spain or Italy you
probably have less connection with America.
Germany has a tradition with sports science that goes back to
the early 20th Century. In 1920 they set up a Higher
School for Sports Science in Berlin which later became the school
in Cologne which now supplies data to the German team. So for the
Germans, the idea of using data to improve football tactics is not
new. It's in the line of what they've been thinking about in sports
science for nearly 100 years.
That's why I think England and Germany are in the lead. Also
bear in mind that their clubs have money.
How about MLS?
I gave a talk about the book in Seattle with Sigi Schmid
[Seattle Sounders Head Coach] and he said that three years ago when
they were starting the club and drafting players, they used stats
to guide their draft. He felt that was the difference between
Seattle and the other clubs in their expansion draft - they were
able to use the data to guide their draft and select better
Do you think data in football could widen the gap
between the leading clubs and the rest?
No, I think that it's cheap enough that smaller clubs can use it
as a way of catching up. You can hire a team of statisticians and
give them everything they need for less than the cost of a reserve
full-back. If I were running a small club in the Premier League or
in any league, that's where I would spend my money.
Do you think we will get to a stage where teams are
actively altering their tactics because they know the opposing team
have the facilities to carry out advanced analysis on them? Are we
approaching a situation where game theory starts to come into
I was just looking at some stats for Euro 2012, and they showed
that the country with the most skewed flank of attack was Holland -
they attacked from the left-wing much more. To a degree, some of
these things could be spotted by traditional scouting, but data
will definitely help reinforce that.
If I were looking at the numbers, I would see that Holland would
normally attack from the left wing, which is obviously very
helpful. If I were Holland, I would realise this, therefore giving
us the opportunity to change our style of attack.
Finally, do you think the advances in data analysis in
football will be matched by a greater appetite amongst
I'm just reading a Dutch football magazine that has two pages
dedicated to stats from Euro2012. That just didn't happen two years
Soccernomics 2nd Edition by Simon Kuper and
Stefan Szymanski is available now.